Japan Sport Stories

How To Make People Care About the Paralympics

August 31, 2021 Mike Salter and Noel Thatcher Episode 21
Japan Sport Stories
How To Make People Care About the Paralympics
Show Notes

The world's focus is now on the Paralympic games - with many nations having the most hours of coverage that they've ever had, it's easy to forget that it wasn't always that way. Host Noel Thatcher often recounts the story of his triumphant return to London after his first Paralympics Gold and being met with an indifferent UK who weren't interested in Parasport. Fast-forward to 2020 and all of that seems to have changed, but why?

Well today we're talking to Yamaguchi Ichiro, a journalist at the Mainichi Shinbun and one of the leaders in getting Parasport into print media in Japan. Parasport was rarely written about and when it was, it was through the lense of human interest stories. He changed this, but convincing the editors that Parasport is sport was no easy task. We catch up with Ichiro to find out more.